27 November 2015
It would have been a baller move indeed, and in keeping with his apparently homeopathic levels of tact and decorum, if Justin Bieber had styled out his 2013-14 string of high-profile misdeeds as a series of promo events culminating in the release of a track called ‘Sorry’: a Super Bowl half-time ad with those spinning newspaper front page headlines, then a reveal of the chorus, and finally cutting to him giving us a playful wink and double finger-guns before driving off at high speed with a CGI Anne Frank. Alas, Bieber’s erratic behaviour has continued since.
‘Sorry’ is so similar to the preceding ‘What Do You Mean?’ as to be statistically identical. There’s nothing wrong with its pitch of heartfelt slowie set to trop-house beats and squeaky EDM money-maker hook, but if ‘What Do You Mean?’ didn’t grab you then ‘Sorry’ won’t either. The Beliebers of Ireland, though, had one more 2015 chart-topper to look forward to in their Christmas stocking.
