Jim Reeves – ‘I Love You Because’

27 March 1964

I’ve just noticed on the record sleeve above how eerily similar Jim Reeves looks to Jim Jones, the ’70s US cult leader of the Jonestown massacre, and now I can’t unsee it. Anyway, here’s another chart-topper from the ’60s US cult leader of country & Irish.

Not that any Jim Reeves record was ever forged in the white heat of innovation, but ‘I Love You Because’ is particularly cautious: a chaste and passionless ’40s country ballad, mother’s milk to ASMR retro-crooner Reeves, that already had well-known ’50s covers by Elvis Presley and Johnny Cash. It mopes along at the pace of an elderly mule, and the accompanying harp adds to the warm-mug-of-cocoa vibe.

If, like me, you initially wonder whether this single really was bought by young people in Ireland 1964 as a sort of nation-state Reevestown, or just by the older folk who didn’t emigrate en masse, then let’s remember this same country & Irish style is bought by a whole heap of young people in Ireland today. That said, much of C&I is in fairness a bit jauntier and more dancefloor-oriented than the soporific ‘I Love You Because’ and the figurehead Reeves. Don’t drink the cocoa!

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